The Understory: Why Invest in Creativity
August 18, 2021
What makes the CATLab unique is not so much what we鈥檙e building, but how we鈥檙e building it鈥攁nd it鈥檚 the job of the creative team to capture that story. Looking back over the last three summers, here are three of the biggest benefits we鈥檝e seen from our investment in creativity.